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Seafood Expo Global 2017

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25 April, 2017 - 27 April, 2017
Brussels, Belgium

On Tuesday 25 April, Mr Aguiar Machado, Director-General, Directorate-General for Maritime Affairs and Fisheries, will discuss with sector representatives and the audience how to respond to consumer expectations. Mr Aguiar Machado will present the findings of a recent opinion poll of EU consumers and the lessons that can be learned from this and from market trends.

Producers, processors and retailers will then explain how they are taking consumer expectations into account when designing their strategies.

The debate will take place from 13:00 to 14:00: ''Getting consumers on board - Integrating consumer expectations in the supply chain''

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